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Appreciating Taiwanese Tea

The Story Behind Packaging Design

In the cycle of passing years, the packaging of Puzhen Tea has undergone numerous transformations, each redesign aimed at better showcasing the essence of Taiwanese tea. It`s a journey rich in poeticism and emotion, inviting us to follow the fragrance of the tea leaves and explore the story behind Puzhen Tea`s packaging.

Once, Puzhen Tea made its appearance in the form of packaging adorned with tricolored tea-patterned paper, where each sheet resembled an ancient landscape painting, delineating the rich connotations of tea. Perhaps they were like pages from an old book, narrating the myriad stories of tea, while the tea aroma served as the unique handwriting, permeated with the sediment of time.

However, the lifespan of paper packaging is always fleeting, sometimes due to the intricacy of handmade wrapping, sometimes because it fails to meet expectations. In such exploration, we discovered the wellspring of inspiration: scroll paintings. Rounded like the moon, akin to the essence of tea, they narrate the marvelous journey of Taiwanese tea. Unfurling like scrolls, they immerse people in grandiose landscape paintings, allowing them to feel the profundity and mystery of Taiwanese tea.

Taiwanese tea, akin to a poem, embodies the essence of variety, terroir, and craftsmanship, carrying on the inheritance of Eastern wisdom and culture. Each tea leaf represents a dialogue of the soul, an encounter with nature. In the packaging design of Puzhen Tea, we drew inspiration from the concept of the top, middle, and base notes of perfume, allowing every tea connoisseur to savor the unique flavor of Taiwanese tea, as if bathing in an ocean of tea aroma, experiencing the beauty of life.

However, large quantities of tea require more careful preservation. To maintain the freshness of the tea leaves, we chose to divide them into two small packages and included a metal clip in each tin to seal in the tea aroma. Thus, every tea tasting becomes a baptism of the soul, a ritual of dialogue with nature. We hope that every tea drinker can find peace of mind in the packaging of Puzhen Tea, savoring the beauty of life.

In this journey filled with poeticism and emotion, the story behind the packaging of Puzhen Tea continues to unfold. Let us join hands to appreciate the unique charm of Taiwanese tea and feel the warmth and beauty brought by the aroma of tea.