Earth Sunrise Gift Box

After the launch of Glow of Tea, it received many positive reactions, with numerous customers purchasing 15 varieties at a time. We were surprised by this situation, but more so, we were filled with deep emotion and gratitude. I also began to reflect on why, after developing and producing so many products, some were successful while others were not.

Having run Puzhen Tea for many years, we are often asked, “How can one successfully build a brand?” Honestly, having read many books on brand management, it`s challenging to succinctly capture the essence of something as abstract as a “brand.” However, reflecting on the various products we`ve developed and the multitude of tasks we`ve undertaken, with some achieving success and others not, I`ve come to a personal conclusion: “If the initial intention is to benefit others, the probability of approaching success increases.”

The Omamori Tea Bag Gift Box was created with the intention of bringing good fortune to everyone. Every aspect of its planning, design, and production revolved around the idea of “healing the body and soul, conveying blessings.” The first production run sold out quickly during the Spring Festival period in 2021. To enhance the auspicious blessings of the gift box and bring more good fortune to more people, I made slight modifications to the dimensions in the second production. I adjusted the length, width, and height of the gift box to have “auspicious numbers” when measured in traditional Chinese units, hoping that this gift, in addition to “healing the body and soul and conveying blessings,” could also “bring more good fortune” to many!